Challenge

Produce an engaging four-day sales conference to educate and inspire 150 field employees on new products and procedures while celebrating their successes from the past year – all within the brand’s multi-venue campus.

Solution

Developed a program that balanced general session and interactive breakouts with team building and celebratory evening events, maximizing attendees’ program experience while moving between multiple venues each day.

Increased attendees’ brand pride and awareness by producing an elevated awards show with guest cameos and special videos to recognize high performers from the past year, followed by a large-scale celebration with customized food, entertainment, and branded social media experiences.

Outcome

90% of Retail Summit attendees rated the overall experience 9 or higher on a scale of 10.

90% of attendees felt the awards ceremony was an impactful way to recognize peers and felt rewarded for their own work with the celebratory evening party.

85% found the information learned through general session and breakouts very valuable and informative.