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Challenge

Successfully launch Live Nation’s first ever presence at Cannes Lions in truly unprecedented and original way and position Live Nation as the world’s largest live music media company alongside its largest brand partner, Citibank.

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Solution

Provide overall project management including the conceptualization, marketing, and execution of Live Nation’s entire Cannes Lions B2B event strategy through the creation of two separate environments and experiences: an exclusive villa party and a week-long cabana that served as the Live Nation headquarters.

Villa Party

Created a unique and elevated experience distinct from over 200 other brand events by producing an exclusive, high-end party and concert with Dave Grohl at one of Cannes’ most luxurious villas.

Cabana

Conceptualized, designed, and built (from the ground up) a brand-elevating, indoor/outdoor meeting space for the executive team and their potential and current clients.

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Outcome

Over 60 meetings hosted in 4 days at the Cabana

Over 210 key decision makers across 87 brands in attendance at the Villa Party

“We are so appreciative of your passion, attention to detail, organizational skills, all the while setting the bar high with a level of creativity and elegance that has truly set Live Nation and Citi apart from the rest. And you were always smiling and so lovely no matter how intense things got.

The Villa party was simply magical and exceeded everyone’s expectation. I watched some of the guests arrive and their mouths were agape in awe. The setting was stunning, the food divine, the concert was a once in a lifetime, Dave Grohl hung out with us and our guests - we dominated social media for the week.”  

– Lisa Licht, CMO, Live Nation